Brand Gap Audit

A clear view of what is working, what needs attention and what should happen next.

A focused strategic analysis for businesses who know something is not working but are unsure whether the answer is a rebrand, new packaging, a better website or a more cohesive customer experience.

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SEE The full picture

When a brand no longer feels quite right, it is not always clear which part needs attention or whether a complete rebrand is truly necessary.

The Brand Gap Audit looks at the business as a whole, identifying where the brand feels clear, where it has become disconnected and which changes will have the greatest impact.

You will leave with a practical direction and strategy for moving forward, without investing in design before knowing what your business genuinely needs.

How it works

01. SHARE YOUR BRAND

After booking, you will receive a short questionnaire and a clear list of the materials I need, including your current identity, website, packaging and any other relevant brand touchpoints.

02. THE FULL REVIEW

We look at how your brand is positioned, presented and experienced as a whole, identifying what feels strong and which areas offer the greatest opportunity.

03. YOUR AUDIT

Within approximately one week, you will receive a clear visual assessment with prioritized recommendations, a suggested direction and a practical roadmap for what should happen next.

04. THE REVIEW CALL

We meet for a focused call to walk through the findings, answer your questions and make sure you leave with a clear understanding of the direction recommended, as well as the next steps.

What the audit looks at

The Brand Gap Audit reviews how your brand is positioned, presented and experienced across the places that matter most. Depending on your business, this may include your messaging, visual identity, packaging, website, photography, customer journey and overall consistency, as well as how ready the brand feels for launch, growth or its next stage

results

You will receive a clear visual assessment of your current brand, an explanation of the main opportunities and areas needing attention, prioritized recommendations, a suggested creative direction and a practical roadmap for what should happen next. The audit also includes a focused review call so we can walk through the findings together and make sure you leave with a clear direction.

The Investment

The Brand Gap Audit investment is $650 USD and is completed within approximately one week. Once completed, if you decide to move forward with the Brand to Market Experience and booked within 30 days, the audit investment is applied toward the larger engagement.

There is no obligation to continue. You will still leave with a clear understanding of your brand’s priorities and the recommended next steps.

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“Professional, talented and creative, my highest recommendation”

I’ve worked with Maru both on client branding items and personal projects. In both cases, she has proven to be professional, talented and so creative. She listens closely and is indeed a master at what she does and I give her my highest recommendation!”

NANA, Founder of Marlev

FAQ

  • To get started, please fill the project inquiry form in the contact page.

    You will receive a short questionnaire and asked to share your current brand files, website, packaging and any other materials that are relevant to the review.

  • The audit is best suited to businesses with something already in motion, whether that is an existing brand, a clear launch plan, a product in development or a service ready to grow.

  • The Brand Gap Audit is a strategic and visual review rather than a design service.

    You will receive a suggested direction and practical recommendations, but a new identity, packaging or website design is not included.

  • The audit is completed within approximately one week after all required materials have been received.

    You will then receive your visual assessment and a focused review call to walk through the findings together.

  • We will go through the main findings, priorities and recommendations from the audit.

    You will also have the opportunity to ask questions and clarify anything before deciding how you would like to move forward.

  • No. There is no obligation to continue.

    You can use the recommendations independently, share them with another specialist or move forward with Studio Mer if the Brand to Market Experience feels like the right next step.

  • Yes. If you book the Brand to Market Experience within 30 days of completing the audit, the full audit investment will be applied toward the larger engagement.

  • The audit focuses on the parts of the brand that shape how customers understand and experience it.

    Depending on your business, this may include positioning, messaging, identity, packaging, website, photography, customer journey and overall consistency. It does not include a full financial, marketing or operational business review.

  • Yes. Web design and website graphics can be included as part of Design Support or a custom project when a brand needs a more cohesive digital presence.

GET IN TOUCH

Your brand sets the tone for everything that follows. Let’s define the next steps that will help your business grow.

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