Brand to Market
A complete strategic and creative experience for brands ready to become real in the eyes of their customers. Move from scattered ideas and disconnected creative decisions to a clear identity and cohesive customer experience, ready for launch, relaunch or growth.
One brand, one clear experience
Launching or evolving a business often means making many creative decisions at once, from the identity and website to packaging, photography and launch materials.
When each part is created separately, the wider vision can easily become lost before it even reaches your customers. The Brand to Market Experience brings those decisions together. Instead of receiving a logo and being left to work out the rest, you receive a strategic foundation, a complete brand world and clear support for carrying it into the market.
How it works
01. The Brand Foundation
Before any design begins, we clarify your business goals, audience, market, brand personality, and desired customer perception, creating one clear direction and strategy.
02. The Brand World
The strategy is translated into a distinctive visual identity supported by a logo system, typography, color, photography direction, mockups and elements to make the brand yours.
03. The Customer Experience
Depending on your business, the identity can be carried across applications such as packaging, websites, physical spaces, printed materials and other places your customers encounter your brand.
04. The Launch Direction
Once the brand is built, we establish how it should enter the market, including guidance for photography, launch assets, campaign visuals and the creative rollout of the brand.
05. The Continuity System
At the end of the experience, you will receive practical guidance for using the identity consistently and carrying it confidently into future products, services and brand needs.
this is for
The Brand to Market Experience is designed for founders preparing to launch a product, service or space, as well as established businesses ready to elevate an existing brand.
It is especially suited to businesses that want their strategy, identity and customer facing pieces to feel more connected, with one clear creative direction guiding the process from beginning to end.
The Investment
The Brand to Market Experience starts at $3,500 USD for the strategic foundation, creative direction, visual identity and launch direction.
From there, the scope can be expanded to include packaging, website design or print material based on what your business needs. These additions are always discussed clearly before the project begins, so you will understand the complete investment from the start. Payment plans are available.
One Vision
A full picture approach, with direct creative involvement. My experience working with international founders across strategy, visual identity, packaging, digital design and customer facing applications since 2019, allows me to approach each project as one complete brand experience rather than a collection of separate design tasks.
You will work directly with me throughout the process, keeping the original vision and direction consistent from the first decisions through the final applications.
“We saw an increase in our engagement and got many compliments from existing clients”
Working with Maru has been a great experience for our brand. We love that the project guidelines and strategy are clearly communicated prior to starting any project, as well as getting the deliverables in time. The work itself has been a big hit for us. We saw an increase in our engagement and got many compliments from our existing clients! We are really happy with the results.
Reem, Founder of Spa Time
FAQ
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To get started, please fill the project inquiry form sharing what you are building, preparing to launch or hoping to change.
I will review your goals, timeline and the kind of support you may need. I will get in touch with the recommended scope and next steps.
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Not at all. You do not need to arrive with a complete list of deliverables. Part of the process is understanding your goals, identifying the areas that matter most and recommending a scope that fits the stage of your business.
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The starting investment covers the strategic foundation, creative direction, visual identity and launch direction.
Packaging, website design and other applications can be added when they are needed. Your complete scope and investment will always be agreed before the project begins, so there are no unexpected additions along the way.
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An initial deposit is required to reserve your project and start working together.
The remaining investment can be divided into an agreed payment schedule. Final brand files and completed deliverables are released once the project has been paid in full.
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Yes, the process includes two rounds of refinements on each stage, giving us space to thoughtfully adjust the selected direction.
Any requests outside the agreed scope or additional revision rounds will be discussed before extra work begins.
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Once the project has been completed and paid in full, you receive the ownership and usage rights to the final approved brand assets as outlined in your agreement.
Unused concepts, exploratory work and working files remain the intellectual property of Studio Mer.
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The Brand to Market Experience is not offered as an isolated logo service.
A logo is only one part of how a business is understood and experienced. The wider process ensures that the identity has a clear foundation and can work consistently across the places your customers will encounter it.
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Absolutely, I have worked with founders and businesses internationally since 2019.
The process is designed to work remotely through clear communication, thoughtful presentations and structured feedback throughout each stage.
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Yes, web design and website graphics can be included as part of a custom project when a brand needs a more cohesive digital presence.
GET IN TOUCH
Your brand sets the tone for everything that follows. Let’s create the complete world your customers will see, experience and remember.
