The Story

Verona flowers blossomed from a passion for crafting exquisite floral arrangements that elevate any occasion. With a foundation rooted in the art of floral design, Verona embarked on a journey of expansion, looking to extend its offerings to include bespoke creations for weddings and special events.

Having previously collaborated with Verona on their initial branding, I was thrilled to partner with them once again as they prepared to redefine their identity for this exciting new chapter.

THE SOLUTION

Our collaboration focused on seamlessly integrating their updated mission into a brand identity that exudes elegance, luxury, and minimalism. Retaining the essence of their original branding, we worked closely together to infuse their established color palette and logo with a fresh perspective. The goal was to ensure continuity while aligning with their refined vision for the future.

Through a process of refinement and adjustment, we fine-tuned every aspect of their visual identity to reflect their updated mission and expanded offerings. The result? A brand that effortlessly embodies the sophistication of Verona's floral creations.

The Scope

Brand Identity, PrintDesign, Packaging Design