The Story

Verona Flowers is a floral design studio known for creating elegant arrangements for everyday occasions as well as weddings and special events. As the business expanded into larger bespoke services, the brand needed a visual identity that reflected its growth while maintaining the timeless elegance clients had come to recognize.

Having previously developed the original branding for Verona, this project focused on refining and evolving the identity to support the studio’s next stage.

THE SOLUTION

The rebrand focused on preserving the brand’s recognizable elements while elevating its visual presence.

The existing logo and color palette were refined to create a more polished and cohesive identity, while updated typography and supporting design elements introduced a sense of sophistication and clarity. The result is a refreshed brand identity that reflects Verona’s artistry and positions the studio confidently for its continued growth in the wedding and events space.

The Scope

Brand Identity, Print Design, Packaging Design