The Story

XO Studios is more than just a lash studio – it's a celebration of individuality and natural beauty. Specializing in lashes and soon-to-launch lash products and beauty services, XO Studios is also an artistic hub that merges photography with the lash industry.

Our collaboration was centered in developing a brand identity that reflects their unique approach to beauty. Together, we aimed to celebrate and enhance each individual's natural beauty, embracing their uniqueness and tailoring lashes to their distinct features.

THE SOLUTION

As we approached this project, it was key to reflect their core values of love, confidence, and authenticity. Drawing inspiration from their commitment to empowering their clients, we focused on creating a brand identity that exudes positivity and self-acceptance with rich and bold red shades that enhance their modern take on makeup.

The result is a brand identity that celebrates diversity and empowers individuals to embrace their true selves. With our collaboration, we have crafted a brand that not only enhances natural beauty but also fosters a sense of confidence and empowerment in every client.

The Scope

Brand Identity, Packaging Design Concept