The Story

XO Studios is a lash studio focused on enhancing natural beauty while celebrating individuality. In addition to lash services, the brand also integrates photography and creative direction, positioning itself as both a beauty studio and an artistic space.

The goal was to develop a bold and modern brand identity that reflects confidence, creativity, and a fresh approach to beauty.

THE SOLUTION

The visual identity was designed to feel expressive, confident, and contemporary, aligning with the studio’s empowering approach to beauty.

Rich red tones bring energy and boldness to the brand, while clean typography keeps the identity modern and refined. The result is a distinctive visual system that captures XO Studios’ creative spirit while reinforcing a strong and confident beauty aesthetic.

The Scope

Brand Identity, Packaging Design Concept