Branding & Print

Liv Everlee

Liv Everlee

Project Details

Liv Everlee offers innovative, stylish, and sustainable diaper bags for parents who are ready for a comfortable and elegant everyday solution for any adventure. As they prepared to launch their new business and collection, I was tasked to design a brand identity that would allow them to reach their ideal audience.

The visual strategy for this brand was to stand out from similar companies that often have a very soft style. It was important to highlight the sporty and adventurous spirit of Liv Everlee as part of the brand development by creating design elements that would be easy to incorporate on packaging, print, and social media.